As influencers are inherently popular on social media platforms, they’re also more likely to make money from them than from other lesser-known sites. But which platform is better for building an online following? Let’s take a look at what each social media platform has to offer so you can decide for yourself!
Facebook And Instagram Have Been Competing With Each Other
Have you ever wondered what the difference between Instagram (IG) and YouTube is? Well, let’s start with the basics: the former is a photo-sharing platform, while the latter is a video-sharing platform.
Both platforms are owned by Facebook and have been competing with each other since they first debuted. In fact, Facebook bought IG in 2012 for $1 billion! The two sites have very different purposes: one focuses on photos and videos while the other focuses on text posts–but both are used by influencers to build their brands online.
Youtubers Are Rewarded For Producing Content Relevant To Their Audiences
YouTube is a platform where YouTubers can make money from ads on their videos, as well as from sponsorships and merchandise sales. They also have the option of creating their own apps and other products, which could generate even more revenue streams.
On IG, influencers need to be creative with how they monetize their accounts because there aren’t any obvious ways of doing so right now – although we can expect this to change soon.
Instagram Influencers Create And Share Photos About Their Lives
IG influencers are known for creating and sharing photos about their lives. They often share fashion, travel, food, and lifestyle content with their followers. These influencers are often celebrities, models, or people with large followings on social media who have been paid to promote products through posts on IG.
YouTubers Create Videos Where They Showcase Something They Love
Vlogging is a great way to connect with your audience, who can get to know you better through your videos. You must be authentic and genuine when vlogging, as this will help build trust between you and your viewers. You should also make sure that the content of your vlogs aligns with what they are interested in, so they’ll want to watch more!
Instagram’s Popularity Is Growing – While YouTube’s Popularity Has Been Declining
The popularity of Instagram is growing while YouTube’s popularity has been declining over the last few years. IG has more active users than YouTube, but you can use both to reach your audience. The former is a great place for influencers to share their stories and connect with their audiences in a more personal way than other platforms, making it an ideal platform for influencers.