If you’re a YouTube advertiser, you’re probably wondering, “Are my ads working?” As with any advertising medium, there are no guarantees that your ad will lead to an immediate sale. What can be said for certain is that YouTube ads are effective at generating views and engagement, but not every ad type is equally effective at turning viewers into buyers.
People Hate YouTube Ads That Play Automatically When They’re Watching A Video
Auto-play ads are those that play automatically when you’re watching a YouTube video. They’re supposed to be helpful, but most YouTube viewers find them annoying and disruptive. You can turn off auto-play ads in your account settings, but if you don’t want to do that or forget how you can use an ad blocker for your browser instead.
On The Other Hand, People Do Watch Pre-Roll Ads On YouTube
A pre-roll ad is a YouTube video ad that plays before the content you want to watch. For example, if you’re watching a YouTube video and there’s an option for “skippable” or “unskippable,” that means it’s a pre-roll YouTube video ad.
Pre-roll video ads are more effective than mid-roll ones (which play during videos) because they give viewers time to get into the groove of what they’re watching before being interrupted by a YouTube advertisement. They also tend to be more effective than post-roll YouTube ads because people might forget about them by then.
But there’s a catch. The average length of a YouTube video is six minutes, and the average length of a pre-roll ad is 30 seconds. That means that if you’re watching a video on YouTube, there’s a good chance that it will take up at least half your screen space when the ad starts playing. So while you know that YouTube ads work – because they generate billions in revenue every year – you also know that many viewers aren’t happy with them taking up so much YouTube screen time.
Some People Have The Patience To Sit Through Many Seconds Of Advertising
Most people don’t like watching YouTube ads, but the fact is that if you’re going to watch YouTube videos online, you’re going to have to deal with them. Some people have the patience to sit through many seconds of advertising before getting to their videos.
On the other hand, some viewers will skip over these ads in a heartbeat–or even turn off their computer or mobile device altogether if they can’t fast forward. The good news is that there are ways for advertisers and content creators alike to make sure these video ads are working as well as possible while keeping viewers happy at the same time!
